9 Simple & Surprising Small Business Facebook Page Tips
22% of the world uses Facebook today. To put that into perspective, only about 51% of the world’s population is currently on the internet. In other words, if your customers are online, then they’re probably on Facebook too. Whether you’re thinking of setting up a brand-new page to give your small business that extra push it needs to compete in a digital world, or you want to expand awareness for your existing social presence, a few small business Facebook page tips could be enough to take your brand to the next level.
After all, with 2 billion active users per month, if you’re not creating a Facebook profile with a holistic strategy for getting noticed, then you’re missing out on some serious sales opportunities. Here, we’ll give you the behind-the-scenes knowledge you need to not only embrace the social world but enjoy the power of online popularity too.
Let’s get started.
1. Fill Your “About” Section with Value
When it comes to using your Facebook page as a strategy for online growth, your “About” section is a good place to get started. Many customers who are searching for help from the best local business or brand, will begin their research in the “About” tab, so it’s worth filling this space with information that highlights your value as a company.
Check out the Sprout Social Facebook page for instance:
It includes everything from general contact information, to a company overview. Make sure you use your own content to showcase your brand values, important links, and numbers that local customers might need, and anything else you think might help you to outshine your competitors. You could also consider using the “Milestones” section on Facebook to record any significant achievements you’ve made in the last few years.
2. Use a Relatable, Recognizable Profile Picture
Once your “About” section is done and dusted, it will be time to choose a profile picture that your audience can readily recognize, and resonate with. For small businesses, a brand logo will often work best, as there’s a good chance you haven’t built your personal brand enough to establish connections through a CEO headshot. However, you can always use images of yourself and your team elsewhere, to give your customers a behind-the-scenes look at the people that run your company.
If you’re looking for particularly creative small business Facebook page tips, you could also consider using your profile picture creatively, like KLM airlines did here:
When choosing your photo, remember that Facebook often changes its picture dimensions, but you can find the pixel widths and heights at any time here. Currently, profile pictures appear at 170×170 on desktops and 128×128 on smartphones.
3. Create a Killer Cover Photo
When you’re using your social media strategy to raise awareness for a small company, there’s a good chance that most of your new followers will land on your page organically, through links and re-directs. This means that you’ll need to capture the attention of those potential customers instantly with a compelling cover photo.
The human brain is naturally wired to respond more dynamically to visuals than text, so a stunning image can do a lot for your company. Ideally, you’ll want something that showcases your brand image, your company values, and even your unique selling point. Check out the Hubspot Facebook page for instance:
4. Plan Some Provocative Content
Content marketing isn’t a strategy reserved for large enterprises and big-name brands. Smaller businesses can generate repeat sales, customer loyalty, and improved interactions among their customers with the right posts. Since the average value of a returning customer is three times higher than their initial purchase, it makes sense to do whatever you can to keep clients coming back for more.
The great news for smaller businesses who don’t have a lot of time to spend writing blog posts and reading small business Facebook page tips is that Facebook is a great place to share relevant “curated” content that you’ve found elsewhere. Content curation allows you to improve your activity on social media, without filling up too much of your schedule. Check out this post by REI for instance:
With content curation, you can become the one-stop destination for information that’s relevant to your target audience. That means that you develop a more engaged audience, willing to interact with your business, and even share your Facebook page with some of their friends. Hey presto, instant word-of-mouth marketing.
5. Embed a “Call to Action” Button
Back in 2014, Facebook launched a feature called a “CTA” or Call to Action button. This is basically a button that your customers can click that will direct them towards a specific page, such as your website shopping cart, for instance. For small businesses, CTA buttons can be a powerful way to push engagement from your audience online.
If your goal with Facebook marketing is to drive more traffic towards your website or get more focus on the key content you’ve created for your social media pages, then a CTA button can be a useful way to streamline promotion. For instance, the Mandarin Oriental Hotel group uses the term “Book Now” on their CTA to make it easier for viewers to complete a quick reservation.
All you need to do to add a call-to-action on your own page is click the blue “Add a Button” box on your profile. From there, you’ll be able to choose the copy for your button, and where you want the click to lead.
6. Go Live
Whether you’re a large organization or a small company, there’s a good chance you’ve noticed a lot more video on Facebook these days. In fact, most of the best small business Facebook page tips revolve around using visual content. That’s because modern customers are responding more positively to video content today, than ever before. From dynamic cover photos, to live video, visual content is where small brands become big starts.
Statistics suggest that users comment on “Live” videos 10 times more often than standard videos, so grab a webcam and a microphone, and use video to show off your company. You can do this by:
- Giving your customers a behind-the-scenes tour
- Broadcasting a Q&A session with someone in your industry
- Planning a How-To video that showcases your products or services.
In 2016, Starbucks used Facebook Live to highlight their support of National Voter Registration day. Your own video could be a great way to show your followers your sense of community pride.
7. Make the Most of Targeting Tools and Schedules
When you’re a smaller company, it can be tempting to try and advertise yourself to as many different customers as possible. However, the truth is that you’ll often get better results, the more focused you are. Facebook’s targeting tools allow you to pinpoint specific audiences with certain updates, according to demographics like age, location, or gender. This can be a great way to create more personalized and engaging posts for your audience, and ensure that you’re not wasting your (limited) budget on people who aren’t interested in your company.
Once you’ve figured out how to use targeting tools in your Facebook strategy, you can also start to consider things like how frequently you should post, and when. After all, if you don’t post often enough, you won’t look as active and trustworthy. If you post too much, you can end up getting on your customers’ nerves.
Do a little research into what your competitors are doing, and build your strategy from there. Experts suggest that the minimum rate of posting should be three times a week, while the maximum is ten.
8. Be More Social on Social Media
Many small business Facebook page tips revolve around helping brands to build stronger connections with their audience. This is because Facebook is a goldmine for customer/company interactions. Today’s average consumer is looking for a deeper relationship with their favorite brand. That means that they expect to have conversations with the companies they follow, while those businesses answer their questions, and respond to their concerns.
Staying on top of the comments on your social media page will help you to avoid any disasters because of negative feedback, while also paving the way for better brand loyalty. You can also think about making it possible for Facebook fans to message you directly too, by going into your settings, and clicking on “General”
This is a good idea if you want disgruntled fans to have the chance to interact with you privately before they bring their grievances to your public page. Just remember that Facebook monitors the speed with which you respond to messages, so make sure that you’re quick to answer.
9. Measure and Track Your Results
Finally, if you want to make sure that your Facebook campaign is driving measurable change, then you need to keep track of your results. There are a couple of ways that you can do this. For instance, you can try downloading a service online that allows you to link your social media insights with your Google analytics for a stronger overall picture of your online presence.
On the other hand, you can simply go to the “insights” section on your Facebook page, and check out the results you’ve had over the last month or so.
The Insights page will give you a basic overview of your page likes, video interactions, reach, views, and engagements, so that you can decide whether your Facebook campaigns have been successful, or they need a little more fine-tuning.
Go Social, or Go Home with our Small Business Facebook Page Tips
Ultimately, while many small, local businesses are interested in the power of online presence for growing their sales potential, few actually know where to get started with their social media campaigns. The good news is that developing a strong, effective, and engaging Facebook profile for your company doesn’t have to be as complicated as you think. If you use these small business facebook page tips, you should have a thriving following of fans ready to help you grow your brand in no time!